SEO TOP 1 SEO patarimai

22/06/2012 12:35

SEO TOP 1 pristato  SEO patarimus, kurių neslepia nuo mūsų visagalis Internetas!

SEO patarimai:

  • Make sure whatever you're trying to sell/promote/accomplish is user friendly and your call to actions are clear and easy to find on the pages that your users land on.
  • You can rank #1 in all search engines for all your keywords, but if the user doesn't know how to take action for what they want, your serp placement is absolutely useless.
  • One of my sites just had a hard to find call to action, and once we fixed that and made it uniform/apparent on every page and fixed the problem from no matter what page they came in on, we saw TREMENDOUS improvement in results ($$$).
  • accurate title pages
  • include keyword in title pages
  • unique description meta tag for every page
  • consistent and correct server response codes
  • domain name canonicalisation: redirect non-www to www or vice versa
  • no 301 or 302 redirects unless the URL has actually been changed
  • links links links 
  • "Make everything as simple as possible, but no simpler"
  • Distinguish between SEO, optimization for normal web users, and Usability.
  • Often the same thing, but sometimes they conflict. For example use of Alt or Title attributes may be good for Usability, but if overdone, especially on a page with relatively little text, may appear suspiciously like spamming to a SE. 
  • If you sell something:
  • give the clients the possibility to pay on-line.
  • When you offer the possibility to pay on-line, be sure to use https...
  • have a "verisign" os similar certificate
  • Do not forget to offer other payment options giving details ( bank account number etc. )
  • Show your contact details.
  • Have a clear "button" where clients can take an action 
  • Make sure you are in a Trusted Hosting Environment. 
  • Be clear what your SEO goal is.
  • For instance, it has been proposed that the less targeted the page, the more likely a user will click on an ad.
  • Do you want to optimize a page for exactly what the page is about? (Which if the subject is rarely searched for might result in the page going in Google's supplementary index.) Or a broader category which may have better results?
  • Ensure what the SE sees = what the user sees.
  • Ensure keywords used in titles, meta descriptions, and meta keywords actually appear on the page and in significant numbers.
  • Use meta keywords tags, but with a few well-chosen keywords.
  • Avoid doing anything that can accidentally trip a filter.
  • Decide which SE you are optimizing for. 
  • Check that what you think you have done = what you have actually done.
  • For example you optimize a page for certain keywords, but a keyword checker may show that it is optimized primarily for something else because other keywords are being picked up from index links, nav bars, title tags, or alt tags. 
  • Never rename a page unless there is a real benefit.
  • Always set up 301 redirects for renamed or deleted pages.
  • Remember to delete the obsolete page from the server.
  • Never, ever, delete a 301 redirect. 
  • a strategic plan for more relevant inbound links to your website 
  • To quote W3C, "Cool URIs don't change."
  • Build sites to pass an honest-to-goodness human inspection, and not just an algorithmic inspection. 
  • valid html code. Use the w3c validator on ALL of your pages, I'd recommend validating the css as well but that's (css) just good web development, not specifically SEO. link to css and javascript docs, not inline.
  • Browsers allow for bad html code, SE spiders are a different beast. I liken a webmaster putting a html page that doesn't validate on the internet with the intent of SEO is like a application programmer releasing a software package that doesn't compile! 
  • Check for percentage duplicate content across pages
  • Run Zenu or similar for links out on page internal navigation
  • Zenu to Check for Links In To Page
  • Check how many levels down a page is for spidering purposes 
  • Link out to quality external sites where appropriate. 
  • Those three points, essentially the same tip three times, is probably one that can be thrown out. Valid and lean code doesn't matter. It's enough for the code to not have exceptionally bad mistakes in it. It's possible for a bot to get confused by exceptionally bad mistakes, but that's the exception. Bots are smarter today than they used to be.
  • As far as having lean code with content close to the top, that's nice, but I don't think it's going to have an SEO effect anymore. A look at the SERPs bears this out. If anything, the order of your content is going to be more important than JavaScript clutter. For instance, throwing the navigation into the end of the code is probably more beneficial than throwing JavaScript into an external file. The reason is because JavaScript and table tags etc. are going to be ignored, the bots are going straight to the content.
  • Just take a look at the SERPs if you don't believe me. TripAdvisor hasn't been hamstrung by the miles of code in their pages, so neither does your site. Do searches for "cheap plane tickets to (country) and you'll see them in the top five for practically everything. Take a look at the code on the top five sites and you're going to find spaghetti.
  • Then do less competitive searches, like (city) kung fu school. Yelp, with it's bird's nest of code, is all over the place. Content and often content with links wins out time after time; code has very little, if not nothing, to do with it.
  • Plan the site so it is scalable
  • Plan the site so it can easily change web technology
  • Plan the site architecture using a rational naming hierarchy so that the folders make sense and are meaningful when seen in the SERPs.
  • (example.com/cheap-widgets/)
  • Those get highlighted in the SERPs and helps draw attention to your listing. Inbound links can form the keywords in the anchors, etc.
  • Create content that a dot edu, gov, or .us will find useful to link to. Kind of like social engineering, where you look at the behavior then tailor your response/approach to appeal and fit in with that behavior. In this case you're looking at what the pages are linking to and create pages to match that profile.
  • Create a site map.
  • Link to your less tasty pages from the site map.
  • Eliminate or make less prominent all links to fluff pages (like member profiles). 
  • Use a sound Information Architecture for your entire website. This includes, but is not limited to, choosing menu labels that make keyword sense (without stuffing) and also are no-bariner intuitive for your visitor.
  • And my second tip is similar, but more localized - use a solid semantic structure for your page. That makes the algorithm's job a whole lot easier. 
  • Check regularly for dead links or old links that are redirecting to something else. Update or delete as appropriate. You won't get SEO brownie points for relevant outbound links unless they're working! 
  • Build everything you want indexed so that it works perfectly with javascript, flash, java, activex and css disabled.
  • Stop bots from indexing pages which you don't want in the index, especially dynamic sections which have no relevance to the SERPs.
  • Adjust your game-plan based upon your market sector - every sector requires a different strategy so don't think what worked for selling widgets will work for philsophy.
  • Cut out the 10000000 pages of recycled trash (that is, if you still want to rank next month).
  • Make tables make sense. 'Name' 'Born' 'Died' column headings won't help the SERPs. Rewrite it, row by row as: Queen Elizabeth was born in 1533 and died in 1603. Fancy CSS will tabulate that if you let it! 
  • A few quality links can weigh much more than a lot of non related low quality ones. 
  • Content, content, consistent content.
     
  • Check that each page is focused on one topic and that the page title and description tags are consistent with it. Check also that the main keyword chosen for that topic is included in the title, description, and the first paragraph of the page.
     
  • Ensure also that secondary keywords appear towards the top of the page and are consistent with the primary topic / keyword.
     
  • Content, content, more specialised content.
     
  • More pages of content mean more potential incoming links for your site = more traffic. This will also lead you towards breaking larger pages into two or more smaller ones.
     
  • Each page will then have a narrower focus and should appear higher up the SEO rankings for less common keywords - compared with a page with a broader ranging topic and a larger spread and number of keywords. 
  • Use the H1, H2 and H3 tags for what they are meant to be. Use H1 tag once on the page, H2 for a few of the sub headers, and H3 for less important titles.
  • Use valid, lean code for your site. This has helped my sites tremendously. 
  • Alt and title tags for images and links. 
  • Don't neglect your sitemaps, don't leave broken links in them (Many forget to update their links after a major structure change) as they can help search engines crawl the site much easily. 
  • user-friendly-url's (with dashes between words, not underscores)
  • Efficient SE-friendly navigation. 
  • everyday fresh content 
  • everyweek a few links 
  • that describes the page accurately in more detail, and motivates the searcher to click.
  • Note that I said "page," not "site." Each page should have a unique and accurate title and description.
  • One and only one URL for any page or resource: 301-redirect www to non-www or vice-versa. Strongly preferred: Link to "/" and not to "/index.php" or "/index.html". If you must use "/index.php" or "/index.html", then do it consistently, and never link to "/". Whichever URL you pick, 301 all other variations to that URL.
  • Consistent and correct server response codes, Expires, and Cache-control headers. No 404s unless the requested URL is nonsense; Intentionally-removed page URLs should return 410-Gone. Except for the canonicalization redirects mentioned above, no 301 or 302 redirects unless the URL has actually been changed; Don't use them as part of the "normal, expected function" of your site.
  • Search engine friendly URLs. Despite a lot of progress in indexing dynamic sites, static-looking still URLs do better, and are easier (if kept short) for people to remember.
  • try and make your code as lean as possible, compared to the actual content. offload all your affiliate links and ads to external javascript, so they don't clutter up the code. most of them don't work with javascript turned off anyway, so it doesn't matter. get rid of all the
  • 's, and other useless tags. you can do all that presentational stuff with CSS. 
  • the only reason to wake up is to get more links. 

 

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